Join the Montgomery Monarchs Today
Experience NFL excitement with community spirit and diversity.
Join the Montgomery Monarchs Today
Experience NFL excitement with community spirit and diversity.
About The Monarchs
Our Vision
At The Monarchs, we aim to establish a professional NFL team in Montgomery, Alabama. We are dedicated to creating a community-focused organization that promotes diversity and social equity through sports.
Capturing the spirit of Montgomery football
Welcome to The Monarchs!
Proposal to Bring the Montgomery Monarchs: A Vision for an NFL Team in Alabama
Introduction
The proposal for the Montgomery Monarchs aims to establish a professional NFL team in Montgomery, Alabama, with a unique ownership model that emphasizes community involvement and diversity. Our vision combines the rich historical significance of Montgomery with a commitment to social equity, sports, and economic development.
Ownership Structure
- **50% Fan Ownership:** Inspired by the Green Bay Packers, this model allows local fans to buy shares of the team, fostering community engagement and investment. Each share will grant voting rights on key decisions, creating a strong sense of ownership among fans.
- **50% Diverse Owner Consortium:** A group of billionaires from diverse ethnic and gender backgrounds will provide the necessary capital and expertise to operate the team. This consortium will focus on promoting inclusivity and community representation.
Team Name and Mascot
- **Team Name:** The Montgomery Monarchs, symbolizing strength, leadership, and a rich cultural heritage.
- **Mascot:** Inspired by Mansa Musa, the renowned African king known for his wealth and generosity. The mascot will embody the spirit of prosperity, community, and pride in African heritage.
Location and Stadium
- **Proposed Stadium Site:** Near the Montgomery River, a location that enhances the city’s scenic beauty and historical significance. The stadium will serve as a community hub, hosting events and activities beyond football.
- **Community Involvement:** The stadium design will incorporate input from local residents, artists, and historians, reflecting Montgomery's civil rights legacy. Features could include memorials and exhibitions dedicated to civil rights leaders.
Cost Breakdown
1. **Stadium Construction:** Estimated at $500 million
- Community input and design: $25 million
- Construction costs: $450 million
- Facilities for community events: $25 million
2. **Operational Costs (First Year):** Estimated at $200 million
- Player salaries: $150 million
- Staff salaries and operational expenses: $50 million
3. **Marketing and Branding:** Estimated at $20 million
- Community outreach and engagement: $5 million
- Branding and promotional campaigns: $15 million
4. **Total Initial Investment:** Approximately $720 million
Community and Economic Impact
- **Job Creation:** The construction and operation of the stadium will create thousands of jobs in Montgomery.
- **Local Business Support:** The team will partner with local businesses for merchandise sales, food vendors, and services during events.
- **Cultural Significance:** The Monarchs will honor Montgomery's role in the civil rights movement, making the city a destination for sports fans and civil rights history enthusiasts alike.
Connecting with City Leadership
We propose to connect with the current Mayor of Montgomery to discuss the potential of the Monarchs as a catalyst for transforming Montgomery into a world-class city. The team can enhance the city’s profile, attract tourists, and stimulate the local economy.
Player Recruitment
- **Diversity in Team Composition:** The Monarchs will actively recruit players from both Predominantly White Institutions (PWIs) and Historically Black Colleges and Universities (HBCUs), ensuring a diverse and talented roster that reflects the community's values.
Call 2 Action
The Montgomery Monarchs represent more than just a football team; they are a symbol of unity, diversity, and community pride. By leveraging a fan ownership model and a diverse ownership consortium, the Monarchs can become a reality, enhancing Montgomery’s status as a vibrant and inclusive city. Join us in making history and bringing the NFL to Montgomery!
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This proposal is designed to engage the community and stakeholders, generate excitement, and lay the groundwork for bringing the Montgomery Monarchs to life. Let's make Montgomery a shining example of sportsmanship, diversity, and community spirit!
Green Bay vs Montgomery Demographic Comparison
As of 2025, here is a comparison of the populations of Green Bay, Wisconsin, and Montgomery, Alabama:
Green Bay, Wisconsin
- **Population:** Approximately 107,395 residents
- **Area:** 45.479 square miles
- **Population Change:** Slight decline of about 2.37% since 2020
- **Demographics:** Predominantly White (69.86%), with Hispanic, Asian, Black or African American, and Native American populations making up the remainder.
- **Median Age:** 35.7 years
- **Median Household Income:** $62,546
- **Poverty Rate:** 16.52%
Montgomery, Alabama
- **Population:** Approximately 195,287 residents
- **Area:** 159.857 square miles
- **Population Change:** Decline of about 3.96% since 2020
- **Demographics:** 63.03% Black or African American, 27.74% White, and 3.25% Asian, among others.
- **Median Age:** 36.2 years
- **Median Household Income:** $76,144
- **Poverty Rate:** 20.89%
Summary
Montgomery has a significantly larger population compared to Green Bay, with nearly double the residents. Both cities are experiencing slight declines in population, but Montgomery's demographic composition is more diverse. Montgomery's median household income is higher, although it also has a higher poverty rate compared to Green Bay.
Welcome to The Monarchs!
Bringing an NFL professional team to Montgomery, Alabama, makes strategic sense for several reasons, and it has the potential to be highly profitable. Here are key points to consider:
1. **Untapped Market Potential**
- **Lack of Competition:** Montgomery is currently without an NFL team, creating a unique opportunity to capture a fan base that is underserved. Residents often have to travel to cities like New Orleans (Saints), Tampa (Buccaneers), and Atlanta (Falcons) to watch NFL games.
- **Regional Draw:** Montgomery can attract fans from across Alabama and neighboring states. The potential fan base includes not only local residents but also people from surrounding cities, providing a broader market for ticket sales, merchandise, and sponsorships.
2. **Economic Benefits**
- **Job Creation:** The establishment of a professional football team will create jobs in construction, stadium operations, event management, and hospitality, benefiting the local economy.
- **Increased Tourism:** An NFL team can attract visitors for games, generating revenue for hotels, restaurants, and local businesses. This influx of tourists can significantly boost the city's economy on game days and for special events.
- **Sponsorship Opportunities:** A professional team opens doors for lucrative sponsorship deals with local and national businesses, increasing revenue streams.
3. **Community Engagement and Pride**
- **Civic Identity:** A professional sports team can enhance community pride and identity. The Montgomery Monarchs could become a symbol of unity and a focal point for community activities, fostering a strong local culture around the team.
- **Fan Ownership Model:** The proposed 50% fan ownership structure allows the community to invest in and feel a part of the team, reinforcing local support and loyalty.
4. **Strategic Location**
- **Geographic Advantage:** Montgomery’s central location in Alabama makes it accessible for fans from various regions, including those in nearby cities and states. This strategic positioning can facilitate a larger attendance at games.
- **Transportation Infrastructure:** Montgomery is well-connected by major highways and has an airport, making it easy for fans to travel to games and events.
5. **Cultural Significance**
- **Connection to History:** Montgomery’s rich civil rights history can be woven into the team's branding and community initiatives, creating a unique narrative that resonates with fans and attracts attention.
- **Diversity and Inclusion:** By focusing on diversity in ownership and recruitment, the team can appeal to a broad demographic, fostering a sense of inclusivity that can enhance its fan base.
6. **Long-term Profitability**
- **Television Deals:** Securing a professional NFL team can lead to lucrative television contracts, which can be a significant revenue source.
- **Merchandising Opportunities:** The team will have the potential to generate substantial merchandise sales, particularly if it captures the loyalty of fans from nearby markets.
- **Playoff and Super Bowl Potential:** Success on the field can lead to playoff appearances, increasing ticket sales, merchandise, and national attention, all contributing to profitability.
Final thoughts
Bringing an NFL team to Montgomery, Alabama, is not just a dream; it’s a strategic opportunity that can lead to significant economic, cultural, and community benefits. By leveraging the city’s unique position, engaging local fans, and creating a diverse ownership model, the Montgomery Monarchs can thrive and become a profitable franchise while enriching the community's identity and spirit.
Contact Us
We love our fans and community!
Drop us a line to cheer us on! Got an idea for an event? Well, send that to us too. We will get back to you as soon as possible.
We look forward to seeing you at our next game!
The Monarchs
Hours
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